A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate
Categoria: McKinsey
Emerging markets leap forward in digital banking innovation and adoption
As consumer use of digital banking accelerates in Asia–Pacific, the region’s emerging markets have become the hub of banking innovation for digital business models
A turning point for US auto dealers: The unstoppable electric car
Electric-vehicle sales are surging, transforming every aspect of the business
How many people are really needed in a transformation?
Deciding how many employees to involve in an organization’s transformation shouldn’t be a guessing game
Banking on the ‘soft stuff’
The lessons of transforming performance at one midsize US bank came down to shifting mindsets and behaviors
C2C e-commerce: Could a new business model sell more old goods?
Like other e-commerce but with less fanfare, C2C trade has expanded during the COVID-19 crisis alongside demand for recycled goods
Four ways pharma companies can make their supply chains more resilient
Pharmaceutical supply chains have become global and complex
How Telkomsel transformed to reach digital-first consumers
A 26-year-old incumbent seized an opportunity to reinvent itself—and attract its next generation of customers
Ordering in: The rapid evolution of food delivery
Succeeding in the fast-growing food-delivery ecosystem will require understanding how overlapping economic forces affect a complex web of stakeholders
From fighter pilot to robotics pioneer: An interview with Missy Cummings
One of the US Navy’s first female fighter pilots, the engineering and robotics professor talks about the promise and peril of automation in airplanes and cars, predicting a “very distinct shift away from replacing human reasoning to augmenting human reasoning