Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn
Categoria: McKinsey
Forward Thinking on talent, state capacity, and being hopeful with Tyler Cowen
A prominent economist, author, podcaster, and talent investor discusses how to better match human talent to opportunities, de-bureaucratize philanthropy, achieve higher-quality governance, and identify fields of likely progress, and how to get it all done
Laying the foundations for a space economy
Space already plays a larger role in our lives than we realize, and it’s only going to grow as new technologies and innovations open up unimagined economic opportunities
Heat waves, the war in Ukraine, and stigma: Gen Z’s perspectives on mental health
A new McKinsey Health Institute survey finds that Gen Z may have higher levels of perceived stigma compared with other generations, but they may be more accepting of people with mental illnesses
Mining for tech-talent gold: Seven ways to find and keep diverse talent
A wealth of diverse tech talent is available, if companies expand their approach to hiring them
NIO unlocks its potential through standout user operations
McKinsey sits with NIO’s president to discuss the logic behind its approach, its input–output economics, and the implications for the industry
The McKinsey Crossword: Cryptocurrencies | No. 95
Sharpen your problem-solving skills the McKinsey way, with our weekly crossword
Empowering economic growth in the Latino community
Domenika Lynch, head of the Aspen Institute’s Latinos and Society Program, and McKinsey’s Bernardo Sichel discuss the economic state of Latinos in America and ways to remove barriers to participation
Author Talks: It’s time to make youth sports about kids again
Journalist and former cross-country coach Linda Flanagan pulls back the curtain on K-12 sports in America, revealing an intense, commercialized system that excludes low-income players
The importance of financial viability for the net-zero transition
Climate Impact X CEO, Mikkel Larsen, on financially viable green solutions, and bridging gaps between the public and private sectors to drive Asia’s net-zero transition