From product to customer experience: The new way to launch in pharma testntp McKinsey Agosto 16, 2018 1 Minute In increasingly crowded drug markets, a strong clinical profile is no longer enough to ensure a distinctive launch Share this:TwitterFacebookMi piace:Mi piace Caricamento...origine Pubblicato da testntp Mostra tutti gli articoli di testntp Published Agosto 16, 2018